Only One City Has This Combination
The U.S. Latino community is 67 million strong and growing, with $3.7 trillion in economic output. Washington, DC is the only city where that community’s culture, business leadership, and access to national policy all meet in one place — and Fiesta DC is where that meeting happens.
- Direct access to the DMV's 900,000+ Latino residents and a national media audience
- Brand visibility across two full festival days plus the Parade of the Nations
- Media coverage history with Univision, Telemundo, CNN en Español, NBC, ABC, Forbes, and The Washington Post
- A Guinness World Record–holding platform (Largest Pupusa) with proven earned-media reach
- Association with a 501(c)(3) nonprofit and its year-round community, leadership, and education programs
2026 Economic Impact Goal: $23 Million
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Tiers
PLATINUM
$250,000
- Brand Exposure: Prominent logo placement on all promotional materials, event posters, and the official Fiesta DC website.
- Stage Screens: Continuous display on LED screens at all three main stages throughout the Festival and Parade.
- Exclusive Access: VIP area access for the sponsor and invited guests, including restricted areas during the Ms. Fiesta DC Pageant and Festival.
- Community Engagement Activation, Year-Round Marketing, Location & Accessibility Promotion, Diverse Programming Sponsorship
- 10 VIP parking passes
- Post-Event Impact Report with attendance and brand exposure analytics
- Contest Sponsorship: Dance Contest, Miss/Mr Fiesta DC, Sports Across the Americas, Best Float Contest, Traditional/Cultural/Fantasy Costume Contest
GOLD
$175,000
- Logo on select promotional materials and website
- Logo on digital screens at 2 main stages (Festival & Parade)
- Reserved branded area for product activation
- Community Programming Engagement, On-Stage Engagement, Social Media Mentions, Year-Round Promotion
- 8 VIP parking passes
- Personalized brand mentions from hosts/emcees
- Contest Sponsorship (same list as Platinum)
SILVER
$125,000
- Logo in official event program and website
- Logo on digital screens at 1 main stage
- Promotional Participation, Activity Sponsorship, On-Stage Presentation
- 5 VIP parking passes
- Personalized brand mentions
- Contest Sponsorship (same list)
BRONZE
$100,000
- Logo on selected printed/digital materials
- Logo on screen at 1 main stage (Brazil)
- Event Program Recognition, On-Stage Participation, Promotional Material Distribution, Support for Accessibility, Personalized Mentions
- Contest Sponsorship: Dance Contest, Mr. & Mrs. Fiesta DC
COMMUNITY
$50,000
- Logo on website
- Logo on screen at 1 stage (Juventus)
- Event Program Recognition, Community Engagement Support, Personalized Mentions
- Contest Sponsorship: Fantasy Costume Contest prizes
STARTER
$30,000
- Basic Recognition: logo on website
- Logo featured 4x on screen at 1 stage (Juventus)
- Program Mentions, Community Participation, Personalized Brand Mentions
- Contest Sponsorship: Best Float Contest
