The full-day festival includes a wide range of entertainment and great food from a wide variety of Latino cultures. The festival grounds are located on Pennsylvania Avenue between 9th and 14th Streets beginning at the U.S. Navy Memorial Plaza and extending to Freedom Plaza.
The annual event began as a Latino Festival in the 1970s and was held in the Mt. Pleasant neighborhood, which was home to a large Latino community. In 2012, the festival was moved to the more visible downtown location of Constitution and Pennsylvania Avenues.